{"product_id":"rational-madness-the-essence-of-brand-storytelling","title":"Rational Madness: The Essence of Brand Storytelling","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eRational Madness: The Essence of Brand Storytelling\u003c\/i\u003e is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention.\u003c\/b\u003e This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.\u003c\/p\u003e\u003cp\u003eAbove all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. \u003ci\u003eRational Madness\u003c\/i\u003e is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51384372068637,"sku":"9781637429006","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1259\/2413\/files\/imageloader_71126813-294b-4fd6-a756-a9c86a66cd0d.jpg?v=1779714081","url":"https:\/\/revelationsbooks.com\/products\/rational-madness-the-essence-of-brand-storytelling","provider":"Revelations Books and Treasures LLC","version":"1.0","type":"link"}