{"product_id":"if-then-how-the-simulmatics-corporation-invented-the-future","title":"If Then: How the Simulmatics Corporation Invented the Future","description":"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":51304797765917,"sku":"9781324091127","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1259\/2413\/files\/imageloader_385e0d2b-8d5f-4dca-ab68-181b2eae618b.jpg?v=1779125730","url":"https:\/\/revelationsbooks.com\/products\/if-then-how-the-simulmatics-corporation-invented-the-future","provider":"Revelations Books and Treasures LLC","version":"1.0","type":"link"}